In this workshop, you will learn how to communicate complex scientific content clearly, concisely, and in a way that is tailored to your audience - whether for the media, policymakers, or the general public. You will receive practical guidance on clear writing and effective storytelling so that your findings are not only read, but truly understood and used.
- Formulate complex scientific content clearly, concisely, and for specific audiences in media, policy, and the public sphere.
- Apply clear writing and effective storytelling techniques for press releases, websites, blogs, and social media.
- Reduce technical language and choose engaging, accessible wording.
- Embed scientific facts in stories that connect insight with emotion.
- Use storytelling techniques - from compelling openings and illustrative examples to persuasive conclusions.
- Refine your individual writing style through text analysis and peer feedback.
| Practical exercises:Writing exercises, storytelling methods, analysis of texts, and feedback sessions. |
| Goal:Develop texts that inform, inspire, and are truly understood, so that your research is not only read, but also remembered and applied. |
The exact dates for the workshop will be announced in the upcoming weeks. You are welcome to express your interest in advance. The workshop runs half a day, from 09:00 a.m. to 02:00 p.m., and costs € 498.00 per participant.
