Whether in traditional media or social media channels, controversially discussed study results, or non-objective digital verbal attacks – an increasing number of researchers find themselves exposed to such communicative crisis situations. In this workshop, you will learn how to act confidently and credibly even in challenging situations. You will receive practical tips for dealing with media, social media, and critical questions, so that you can **convey your messages clearly and trustworthily**.
In today’s digitally connected world, a scientific crisis can arise quickly - whether due to flawed data, ethical controversies, or misinterpreted study results. In this workshop, you will learn how to:
- Recognize typical crisis scenarios in science and research (e.g., erroneous data, ethical controversies, misinterpreted study results).
- Develop strategies to remain calm and build trust in critical moments.
- Prepare proactively for potential crises through clear processes and action plans.
- Apply communication strategies that ensure transparency, credibility, and responsibility.
- Manage real-time communication: handling online backlash, and crafting statements for media and social media.
- Avoid common mistakes: do’s and don’ts in crisis communication.
- Create individualized action guides for consistent and confident internal and external communication.
| Practical exercises:Role-playing, interview training, and digital crisis simulations. |
| Goal:: Communicate confidently, consistently, and securely in high-pressure situations, both internally and externally. |
The exact dates for the workshop will be announced in the upcoming weeks. You are welcome to express your interest in advance. The workshop runs half a day, from 09:00 a.m. to 02:00 p.m., and costs € 498.00 per participant.
